personality vs story-driven email newsletters

I've been writing story-driven newsletters for the last 8 years.

Both for clients and for myself.

But I didn't always call them that.

You see, most of the experts I learned this unique style of copywriting from referred to them as:

- “infotainment” or...
- “personality-driven”

Now, both described the same core principle:

Mixing information with storytelling and personality in an email to sell stuff.

But "infotainment" always felt a little bit too Billy Mays Slap Chop 3000 to me...

So I preferred "personality-driven."

Yet I never felt like that label nailed it either.

It's not like you'd say:

"I'm an early riser who likes house music and long walks on the beach...wanna buy my stuff?"

That belongs in your Hinge profile.

Not your email newsletter.

But I followed along with my peers and called them "personality-driven" emails nonetheless.

Including when I released my 15-Minute Emails That Sell product last year.

However...

In the time since, I've come up with a new label for this format & style of copywriting:

Story-driven email newsletters.

As with so many flashes of insight, this one seems obvious in retrospect.

It's through storytelling that you showcase your personality.

The stories are what drive the newsletter.

And whatever you're selling in it.

Personality is an emergent property that results from what stories you choose to tell and how you choose to tell them.

Make sense?

I hope so.

Now why am I bringing this up?

Because next week, I'm making my 15-Minute Emails That Sell product available again for a limited time.

And should you choose to buy it...

You'll see me refer to "personality-driven emails" throughout the sales page and course.

I don't want you to be confused by this.

The framework and methodology are the exact same I've used to drive millions in sales across info, health, biz opp, and B2B…

And continue to use.

I've just updated how I define them.

Which brings me to the reason why I'm only making it available for a limited time:

Because I intend to reshoot the entire course to reflect this new framing...

And take the opportunity to add a bunch of new material while I'm at it.

Accordingly, it will also go up in price.

So this coming week will be your last chance to grab it before the coming price increase.

If you do, you'll automatically get access to the updated version free of charge.

Anyway, that's it for today.

Look out for my email on Monday.

Jim Hamilton